Nature Assets
Biodiversity, backed by data. Stewardship, backed by you.
What’s a nature asset?
Nature Assets are digital assets that represent a defined area of land where an ecosystem is protected or restored for a minimum of 10 years, substantiated by quantified and verifiable biodiversity outcomes.
At EarthAcre we create these nature assets by measuring biodiversity capacity and directly observing biodiversity on the ground. Assets are sold in 1 acre increments with the majority of payments going directly and transparently to the landowners.
Each nature asset provides a quantified, legally secured claim to the value created through the protection or restoration of a natural ecosystem. This provides a transparent and credible way for philanthropies, companies, and investors to make impactful nature-positive contributions that are aligned with global biodiversity and sustainable development goals.
Nature assets form the foundation of a new asset class, based on the principle that natural capital should appear on the balance sheet of organizations and nations. Defining nature in investable terms is key to closing the global nature finance gap.
What’s the difference between a carbon credit and a nature asset?
A carbon credit represents one metric ton of carbon dioxide avoided or removed from the atmosphere, often through activities like tree planting. In recent years, there has been growing attention that a singular focus on carbon fails to fully capture ecosystem health or address biodiversity loss, and often overlooks the vital role that local communities play in stewarding nature.
Nature assets, on the other hand, represent the capacity of an acre of land to hold biodiversity, offering a holistic approach to assessing ecological health. Nature Assets also emphasize community impact. Powered by EarthAcre’s technology, Nature Assets deliver direct payments to individual landowners, no matter the complexity in community structure or land tenure. This ensures that nature stewardship becomes a financially feasible choice for the people that protect it, offering a long-term approach that addresses the root causes of biodiversity loss and environmental degradation.
Are nature assets certified by a third party?
Yes! For project sites that have a focus on regeneration, we are proud to be one of the first projects to participate in Verra's SD Vista Nature Framework, and the world's first grasslands ecosystem project to use the new standard.
For project sites that have a focus on maintaining existing areas of high biodiversity, there aren’t yet registries that have credit structures or frameworks for those. Instead, EarthAcre works with groups like the Davies Lab at Harvard to validate the outcomes, and is happy to work with independent auditors to verify claims.
All Nature Assets we generate are powered by the EarthAcre platform, providing unrivaled data, transparency and credibility.
Where does my money go?
The majority of each nature asset sale goes to individual beneficiaries within a given community. Unlike conventional approaches—which typically direct funds into broad community-level entities because it’s a difficult task to document and verify individuals in last mile landscapes—we’ve done the hard work to onboard at the individual level within any given community. In our projects, 60% of gross funds go directly to landowners, while an additional 10% goes for communal projects.
The remaining 30% covers the cost of interventions, biodiversity data collection and monitoring, and staff time. And importantly, every buyer can transparently track each dollar down to the individual landowner.
How do you measure project outcomes?
We track two key things: changes in the biodiversity capacity (BCAP) of an area of land, and changes in income for the stewards of that land.
Biodiversity is the diversity of life on earth. Biodiversity capacity measures how much potential an area of land has to support biodiversity, based on that land’s current state. This is based on a science-backed method developed by our Chief Scientist, Professor Andrew Davies of Harvard University. Using satellite imagery, remote sensing, and fieldwork, we assess biodiversity capacity, and how that changes over time.
Second, we track how your purchase supports landowners. You can see how funds flow over time, helping make nature stewardship a practical and economically feasible land use choice for the landowners.
All of this is powered by the EarthAcre platform. It digitizes the entire process—from onboarding new projects to tracking ecological outcomes and financial flows. You get full visibility into where your money goes, which land is enrolled, and the impact your investment is making.
In short, you get a verifiable, end-to-end view of both project impact and integrity.
How does my purchase align with SDGs and TNFD?
Your purchase directly supports four key UN Sustainable Development Goals: Reduced Inequalities (SDG 10), Life on Land (SDG 15), Climate Action (SDG 13), and Partnerships for the Goals (SDG 17).
Our projects are designed to make nature stewardship financially feasible for local landowners—tackling one of the biggest drivers of biodiversity loss: land use change. Your support enables direct cash transfers to individual pastoralist landowners, providing them with a meaningful alternative to harmful land use practices. This is what makes conservation a practical choice for families on the ground.
Beyond the economic impact, your purchase helps expand and restore wildlife habitat. This reduces grazing pressure from herbivores, allows natural vegetation to regenerate, and reopens critical wildlife corridors around areas like Ol Kinyei—ensuring safe passage for migratory species.
Your nature asset also aligns with the Taskforce on Nature-related Financial Disclosures (TNFD) by supporting transparent, measurable, and nature-positive investments. It’s a way to contribute to long-term environmental sustainability while helping local communities thrive.